UX Design for a well-known finance company

As a consultant, I analyzed the public website and identified areas for improvement. I made recommendations for improved visual design and provided suggestions for clearer navigation. With knowledge of the customer personas, I conducted impact mapping for both private customers and business clients. Additionally, I created both Lo-Fi and Hi-Fi sketches for the intended new structure.

Business value
I delivered educational presentations based on research and analysis to support internal decisions.

Methods
Heuristic Evaluation / Information Structure / UX Design / Impact Mapping / Research / Presentations / Lo-Fi and Hi-Fi sketches

Impact mapping based on personas.

Sketches for a new navigation.

UX Writing at Svea Bank

At Svea, I have a very broad role in several different business areas, including the Marketing Department. It has given me good understanding of how services and products impact each other and how a product is marketed and branded. I sketch flows based on text and content, which requires a complete understanding. Potential gaps becomes very clear clear when working with text which enables new solutions.

Business value
By providing the right text in the right situation I make products and services align with the brand and easy to understand.

Methods
Writing Guidelines / UX Writing / Information Structure / Accessibility / UX Design / Mapping / Research / Interviews / Testing / Figma / Fig Jam

UX Design for MedHelp

In my assignment as UX Designer at MedHelp, I worked on developing an app for sick and health reports. I made Lo-Fi sketches of the flow. I also made sure that the copy was user friendly and adapted to the user. My work included handover to developers and the design agency which was responsible for UI. The app was launched in App Store in may 2020.

Business value
As the only UX person in the project I used a wall for my sketches and personas. That became a popular place for Project Leaders and Managers to visit and discuss, test and improve the product. In this project I transformed a complicated system to a user friendly app.

Methods
UX Design / Personas / Research / Lo-Fi Sketching / Testing / UX Writing / Prototyping

UX Design and UX Copy at Svenska Spel

At Svenska Spel and the Sport & Casino business area I worked with Concept Design of new games, redesign of products and improvement of communications material. We conducted workshops in Miro, clustering ideas and insights, lo-fi sketches, testing, iteration, high-fi sketches, building prototypes, user testing and interviews and finally, analyzing and documenting insights.

Business value
By being part of Svenska Spel's innovation hub, I was involved in sketching and testing new concepts. I also contributed to ensuring that communication and UX Copy regarding 'Spelansvar' (Responsible Gaming) was tailored to the target audience.

Methods
Concept Design / Workshop / Interviews / Analysis / Testing / Prototyping / UX Copy

Digitalization of annual pension information

The goal was to make it easier for customers to access information about their pension and to easily increase their savings online.

Tools and methods
UX Design / Lo-Fi sketching / UI Design / Branding / Typography / Style sheet

Visual Design & Content Design

I have long experience designing information and content to different target groups. I have worked on numerous magazine and book productions in several different industries.

Tools and methods
Art Direction / Graphic Design / Typography / Photography / Brand Identity / Journalism

To se examples of my experience in visual design check my print portfolio